{"id":39,"date":"2021-03-24T10:37:45","date_gmt":"2021-03-24T09:37:45","guid":{"rendered":"https:\/\/custominstall.screenbased.com\/?page_id=39"},"modified":"2023-01-16T13:16:33","modified_gmt":"2023-01-16T12:16:33","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.greenpulse.com\/en\/blog\/","title":{"rendered":"blog"},"content":{"rendered":"
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\n\t\n\t\tWarum interne PR ein wichtiges F\u00fchrungsinstrument f\u00fcr Unternehmen ist\t<\/a>\n<\/h5>\n\t\t

\n\t\t\tNicht nur die breite \u00d6ffentlichkeit, sondern auch die eigenen Mitarbeiter und Kollegen sollten Rezipienten der PR-Kommunikation \u00fcber Unternehmenserfolge sein.\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\n\t\tMedienanalyse: \u201eBig Data\u201c f\u00fcr aussagekr\u00e4ftige PR-Reports nutzen\t<\/a>\n<\/h5>\n\t\t

\n\t\t\tReports sind nur so zuverl\u00e4ssig wie die Qualit\u00e4t der Daten, auf denen sie basieren. Das mach verl\u00e4ssliche Quellen f\u00fcr Aussagen \u00fcber Clicks und Reichweiten essenziell.\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\n\t\tTestsiegel und Awards: Was es hinsichtlich der Nutzungsrechte zu beachten gilt\t<\/a>\n<\/h5>\n\t\t

\n\t\t\tDer Einsatz gewonnener Testsiegel und Awards spielt in Presse- und Marketing-Ma\u00dfnahmen eine wichtige Rolle. Dabei sollten aber einige Fallstricke vermeiden werden.\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\n\t\tClippings: Besser h\u00e4ndisch pflegen, als automatisch aggregieren\t<\/a>\n<\/h5>\n\t\t

\n\t\t\tEin fundamentaler Bestandteil der PR-Arbeit ist das Sammeln und Speichern von Clippings. Automatisierte Systeme helfen dabei leider nicht immer effektiv.\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\n\t\tAd-hoc-Reports: Mit den richtigen Tools kein Problem!\t<\/a>\n<\/h5>\n\t\t

\n\t\t\tHier wird schnell eine Award-\u00dcbersicht f\u00fcr die Verkaufsunterlagen ben\u00f6tigt, dort heute noch ein \u00dcberblick \u00fcber die Presse-Coverage der letzten drei Wochen ...\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\tMehr lesen<\/span>\t<\/a>\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/article>\n\t<\/div>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Warum interne PR ein wichtiges F\u00fchrungsinstrument f\u00fcr Unternehmen ist Nicht nur die breite \u00d6ffentlichkeit, sondern auch die eigenen Mitarbeiter und Kollegen sollten Rezipienten der PR-Kommunikation \u00fcber Unternehmenserfolge sein. Mehr lesen Medienanalyse: \u201eBig Data\u201c f\u00fcr aussagekr\u00e4ftige PR-Reports nutzen Reports sind nur so zuverl\u00e4ssig wie die Qualit\u00e4t der Daten, auf denen sie basieren. Das mach verl\u00e4ssliche Quellen […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":20,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-39","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nblog - greenpulse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.greenpulse.com\/en\/blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"blog - greenpulse\" \/>\n<meta property=\"og:description\" content=\"Warum interne PR ein wichtiges F\u00fchrungsinstrument f\u00fcr Unternehmen ist Nicht nur die breite \u00d6ffentlichkeit, sondern auch die eigenen Mitarbeiter und Kollegen sollten Rezipienten der PR-Kommunikation \u00fcber Unternehmenserfolge sein. Mehr lesen Medienanalyse: \u201eBig Data\u201c f\u00fcr aussagekr\u00e4ftige PR-Reports nutzen Reports sind nur so zuverl\u00e4ssig wie die Qualit\u00e4t der Daten, auf denen sie basieren. 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Mehr lesen Medienanalyse: \u201eBig Data\u201c f\u00fcr aussagekr\u00e4ftige PR-Reports nutzen Reports sind nur so zuverl\u00e4ssig wie die Qualit\u00e4t der Daten, auf denen sie basieren. Das mach verl\u00e4ssliche Quellen […]","og_url":"https:\/\/www.greenpulse.com\/en\/blog\/","og_site_name":"greenpulse","article_modified_time":"2023-01-16T12:16:33+00:00","og_image":[{"url":"https:\/\/www.greenpulse.com\/cms\/wp-content\/uploads\/2022\/03\/announcement.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.greenpulse.com\/blog\/","url":"https:\/\/www.greenpulse.com\/blog\/","name":"blog - greenpulse","isPartOf":{"@id":"https:\/\/www.greenpulse.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.greenpulse.com\/blog\/#primaryimage"},"image":{"@id":"https:\/\/www.greenpulse.com\/blog\/#primaryimage"},"thumbnailUrl":"https:\/\/www.greenpulse.com\/cms\/wp-content\/uploads\/2022\/03\/announcement.jpg","datePublished":"2021-03-24T09:37:45+00:00","dateModified":"2023-01-16T12:16:33+00:00","breadcrumb":{"@id":"https:\/\/www.greenpulse.com\/blog\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.greenpulse.com\/blog\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.greenpulse.com\/blog\/#primaryimage","url":"https:\/\/www.greenpulse.com\/cms\/wp-content\/uploads\/2022\/03\/announcement.jpg","contentUrl":"https:\/\/www.greenpulse.com\/cms\/wp-content\/uploads\/2022\/03\/announcement.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.greenpulse.com\/blog\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"greenpulse","item":"https:\/\/www.greenpulse.com\/"},{"@type":"ListItem","position":2,"name":"blog"}]},{"@type":"WebSite","@id":"https:\/\/www.greenpulse.com\/#website","url":"https:\/\/www.greenpulse.com\/","name":"greenpulse","description":"Die intelligenteste Software von PR-Managern f\u00fcr PR-Manager","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.greenpulse.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.greenpulse.com\/en\/wp-json\/wp\/v2\/pages\/39","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpulse.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.greenpulse.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpulse.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpulse.com\/en\/wp-json\/wp\/v2\/comments?post=39"}],"version-history":[{"count":0,"href":"https:\/\/www.greenpulse.com\/en\/wp-json\/wp\/v2\/pages\/39\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.greenpulse.com\/en\/wp-json\/wp\/v2\/media?parent=39"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}