{"id":7138,"date":"2023-05-11T14:31:55","date_gmt":"2023-05-11T12:31:55","guid":{"rendered":"https:\/\/www.greenpulse.com\/?page_id=7138"},"modified":"2023-05-11T15:41:01","modified_gmt":"2023-05-11T13:41:01","slug":"reach","status":"publish","type":"page","link":"https:\/\/www.greenpulse.com\/en\/reach\/","title":{"rendered":"How greenpulse Calculates Article Reach"},"content":{"rendered":"

greenpulse reports several different reach statistics, especially on the media details page:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

A short explanation of these numbers:<\/p>\n\n\n\n

Monthly visits:<\/strong> the total amount of visits in the last month, as reported by Similarweb;
Unique visitors:<\/strong> the total amount of unique visitors in the last month, as reported by Similarweb;
Article reach:<\/strong> our best estimate for the reach of a single published article for this media.<\/p>\n\n\n\n

We calculate article reach with the following formula:
monthly visits \/ pages per visit * correction factor = article reach
<\/em>…where the correction factor is 0,1<\/strong> for high-relevance media, 0,05<\/strong> for medium-relevance media, and 0,01<\/strong> for low-relevance media.<\/p>\n\n\n\n

Correction factors can be applied per Similarweb top-level category<\/a>. A correction factor of 0,05 means we expect an article to be read by 5% (1 out of 20) of the visitors.
<\/p>","protected":false},"excerpt":{"rendered":"

greenpulse reports several different reach statistics, especially on the media details page: A short explanation of these numbers: Monthly visits: the total amount of visits in the last month, as reported by Similarweb;Unique visitors: the total amount of unique visitors in the last month, as reported by Similarweb;Article reach: our best estimate for the reach […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-7138","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nHow greenpulse Calculates Article Reach - greenpulse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.greenpulse.com\/en\/reach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How greenpulse Calculates Article Reach - 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